Million Dollar Reading List

Roadmaps and ideas that can help you get your organization where you want it to go

Core values, purpose, and what it takes to succeed as a business:

“Built to Last” by Jim Collins and Jerry I. Porras

“My Life in Leadership: The Journey and Lessons Learned Along the Way” by Frances Hesselbein

“Think and Grow Rich” by Napoleon Hill. A classic.

Clients, what they want and how to anticipate and meet their needs:

“How Companies Win” by Dave Calhoun and Rick Kash

Generating income, ads, testimonials:

“Instant Income” by Janet Switzer

Interacting with the media, making the pitch, sharpening your image:

“Pitch Perfect: How to Say it Right the First Time, Every Time” by Bill McGowan & Alisha Bowman

“The New Elevator Pitch” by Chris Westfall

Leadership:

“Real Leaders Don’t Do Powerpoint!” by Christopher Witt

“I’d Rather Be in Charge” by Charlotte Beers, especially for women

“My Life in Leadership: The Journey and Lessons Learned Along the Way” by Frances Hesselbein

Management:

“The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management” by Peter Drucker

Passive income, online:

“The 4-Hour Workweek” by Timothy Ferris

Presentation Skills:

“Life is a Presentation”

“Real Leaders Don’t Do Powerpoint!” by Christopher Witt

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