After working through Jennifer’s process with her, I had new talking points about myself. These used words and imagery that were different from the ‘techie’ talk myself and all my rivals use.
Jennifer is amazing at drawing out a person’s attributes through her ‘reporter-like’ process for a professional bio.
Using my new bio on my LinkedIn summary page, I received many more people reaching out to me.
Additionally, the newly gained perspective of how I can describe myself and my value-add seemed to be better received by interviewers.
— Andy S., Northern New Jersey
We write professional profiles or bios for individuals. This is a story-based biographical narrative. While it is short and to-the-point, a bio or profile also expresses who you are.
The profile or bio highlights your background and the value you bring to all of your endeavors in a way that makes it easy for others to connect.
If you need a professional profile or bio, email Jennifer@jenniferlader.com.
‘The big question is whether you are going to be able to say a hearty yes to your adventure.’
— Joseph Campbell
All in all, a professional bio or profile communicates the unique way in which you help the world and draws to you people who feel a sense of shared purpose.
Why your professional bio matters
Story is how people connect with one another. And, the process of putting your story into a bio helps you recognize and pursue your purpose.
Every professional needs a bio just as every organization needs a purpose statement.
Many businesses and non-profits like to include a bio for each key person on websites, proposals, and promotional materials.
However, you may say, ‘But I’m not sure of my purpose, am too busy with what I’m already doing.’ Or, ‘We have never put our purpose into words.’
No worries, we can help you with this process by asking the right questions and drafting a narrative that reflects your sensibilities and way of approaching the world.
This is true whether you are an individual searching for a job or a small business positioning yourself for future growth.
I could not have presented myself in the interview in the way that I did or been as clear and convincing about who I am and the value I bring, without the bio you wrote for me. Thank you!
– Resume & Bio client, Bethlehem, PA
Your professional bio is key in achieving your goals
A strong sense of purpose drives individuals, small businesses and sole proprietorships to succeed.
We will collaborate with you to write your bio or purpose statement. You will have a chance to give feedback and see a revision that fits you.
Plus, there’s another strong benefit to knowing your purpose: It helps you figure out when to say NO to new projects or jobs that don’t take you toward your goal.
Businesses and entrepreneurs need a purpose statement too!
For small businesses and in larger organizations, a purpose statement can empower and motivate everyone in the organization.
Note, we find a purpose statement that many voices have helped to craft to be much more helpful than the more command-and-control-oriented mission statement.
The two most important things Jennifer did for us were help us put our purpose into words. And, although I’ve always been willing to share the leadership opportunities, she made us into more of a team, with others in the office beginning to bring in work.
— Fred Bonsall of Bonsall Shafferman Architects, Bethlehem, PA
We can then help entrepreneurs map from mission or purpose statement to business profile. This is often framed as “our story” or as home page content.
All of the above, come in handy when talking with clients, potential affiliates, and anytime you need an elevator pitch.
For individuals, here’s the first step toward a professional bio:
First, reach out to Jennifer@jenniferlader.com to see whether she is a good fit for your writing need.
If so, Jennifer will spend about 45 minutes talking with you by phone after first reviewing your existing résumé and LinkedIn (or similar) page.
Within three to five business days, you will have a new bio in front of you and a second appointment to review that bio, because creating the perfect bio is a collaborative process.
Your bio needs to show you at your absolute best and our work comes with a guarantee.
Jennifer charges $249 for a professional bio package that includes:
- a standard-length bio of one to two paragraphs, suitable for LinkedIn or your website; and
- a one- to two-sentence profile for your résumé or similar use.
Two revisions are included in the fee. The results are delivered by email in Word and pdf formats.
Payment is up front. Satisfaction is guaranteed or your payment will be refunded in full.
Other services such as business letter writing or editing may be available on an hourly basis.
To inquire, email Jennifer@jenniferlader.com.
For organizations, there are even more ways to share your story
Based on your marketing strategy or on one that Jennifer develops with you, she is able to:
- Write business or client profiles, website copy, and brochures
- Gather testimonials
- Write and distribute press releases
- Pitch your story to reporters and media outlets, then coach you on interacting with them; click here to view results: LV Business coverage of Jennifer’s client, Bonsall Shafferman Architects
- Help you reach potential clients
- Edit your newsletter or articles for publication and more; ask her how she can help with your special project.
Your own satisfied customers, patients, donors, or benefit recipients will help you share your story and are, in fact, your best advertisement!
Consider the power of the people you serve sharing with others their delight in what you do.
Through telephone or in-person interviews, Jennifer can help turn their stories into compelling articles for you to use as you share your story in brochures and ads, magazines and newsletters, websites and more.
It turns out that the people you’ve brought through your doors and delighted actually enjoy being able to share their story.
And being listened to feels good!
Plus, it’s an opportunity to help others.
Here’s a sample press release that Jennifer wrote for a client to share the story of his new office: Dentist debuts new office, with a smile
Decision makers, here’s how it works:
Depending on your needs and the size of the organization, Jennifer will work with a representative or a selected group to facilitate discussions.
These will be around what you do, who your ideal clients are, and how to attract more of them through sharing your story.
She will listen to what your marketing needs are. She can draft the mission or purpose statement and collaborate with you to ensure that it perfectly reflects who you are and what you do. Then, on to other aspects of your marketing, from website copy to blogs to leave-behind materials.
Ready to get started?